From Broken to Booked Solid
How We Turned qwqbuy.com into a 70% Growth Engine in 10 Months
Introduction
When qwqbuy.com came to us, the site was technically alive but commercially comatose. Checkout froze on mobile, product images were 4 MB each, and incomplete wholesale pricing feature. Ten months later, revenue is up 70.1 %, the catalog is live on Pepperfry, Amazon, and WoodenStreet, and the brand’s YouTube channel is pulling more views than the website’s previous monthly traffic. We didn’t just patch holes—we rebuilt the pipeline that turns browsers into buyers, then wired it to every channel that matters.
Fixing the Silent Killers
First we removed the friction that was bleeding 62 % of carts. We replaced the broken one-page checkout with a stable, three-step flow that works on every screen size, then compressed and WebP-converted 1,847 product images without dropping quality—cutting average page weight from 8.3 MB to 1.1 MB and Largest Contentful Paint from 5.7 s to 1.9 s. While the code was settling, we created the measurement layer the site had never had: Google Analytics 4, Search Console, Merchant Center, and a clean UTM strategy so every future decision would be data-driven instead of guess-driven.
Wholesale-to-Retail Toggle
We built a simple toggle: user can use “Wholesale View,” see MOQ-based slabs, and checkout at the lower price without leaving the retail storefront. No duplicate SKUs, no coupon codes, no manual quotes.
Listing on Pepperfry, Amazon, Indiamart and WoodenStreet in 180 Days
With the site stable and wholesale unlocked, we syndicated the entire SKU catalog to three high-intent marketplaces. We rewrote every title to 60–80 characters, added bullet features that matched each platform’s search algorithm, and shot fresh 1:1 lifestyle images for the top products. Within the first quarter, marketplace orders were contributing 28 % of total revenue and feeding first-party remarketing audiences we could bring back to the main store.
Content & Discovery: Blogs,
a Re-optimized YouTube Channel, and the Traffic That Followed
The site had zero blogs and a dormant YouTube channel with 213 subscribers. We published search-intent posts buying guides, wood-care tips, festival gift lists inter-linked to product pages and schema-marked as How To & Product. Simultaneously, we re-titled existing videos with keyword-first headlines, added chapters, pinned store links, and rolled out a twice-weekly short-form schedule. Organic sessions rose, YouTube views jumped and a new batch of brand-search queries we had never ranked for. We have made sure they get increased from 300 to 8000 views on video.
Maintenance Mode: 99.9 % Uptime, Weekly CRO Tests, and the Roadmap to 2× Again
Today we handle every plugin update, security patch, and A/B test. Weekly speed audits keep Core Web Vitals green, while monthly CRO sprints test new modules—recent winner: sticky “bottom bar with cart” on mobile lifted conversion rate by 11.4 %. The foundation is solid, the data is flowing, and the 70 % growth chart is only the first slope of the curve.